It is often said that with the fourth industrial revolution, digitization will do away with many jobs, entire professions will disappear, and a major economic and societal restructuring will take place. At the event "Metzler meets Fraunhofer" on November 5, 2019, Dr. Stefan Rief, Institute Director and Head of the research division Organizational Development and Work Design at the Fraunhofer Institute for Industrial Engineering IAO, explained why we still won’t be running out of work.
According to Rief, jobs lost in Germany will be balanced out by jobs newly created due to digitization. However, jobs will be shifted among sectors and professions on a large scale and, in some cases, completely new job requirements will arise. "Personal communication, intuition and creativity will remain high in demand for the emerging 'new collar jobs',” says Ries. “These skills cannot be digitized or automated.” New and flexible working and organizational models are also increasingly in demand in order to drive innovation, boost employee motivation and secure long-term economic success. Targeted investments in technology, employee education and workforce training are also necessary – not least against the background of demographic change. The demand for a work-life balance must be supplemented by a work-learn balance.